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Article Navigation >  Journal of Pharmaceutical Practice and Service  > 2004  >  (1): 36-38

YANG Zhi-qiang, YANG Yong-qi. The statistics and analysis of 292 medicine and drug advertisements[J]. Journal of Pharmaceutical Practice and Service, 2004, (1): 36-38.
Citation: YANG Zhi-qiang, YANG Yong-qi. The statistics and analysis of 292 medicine and drug advertisements[J]. Journal of Pharmaceutical Practice and Service, 2004, (1): 36-38.
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The statistics and analysis of 292 medicine and drug advertisements

  • 1.

    Institute for Drug and Instrument Control Health Department, GLD of PLA, Beijing 100071, China

  • 2.

    Bureau of Drug and Medical Instruments of Health Department GLD of PLA, Beijing 100842, China

  • Received Date: 2003-09-25
  • Objective To evaluate the current situation of medicine advertisements and propose some countermeasures.Methods The medicine advertisements from January to April in one newspaper were gathered,grouped and evaluated by the method of social statistics according to the Drug Control Law of the People's Republic of China and Advertisement Law of the People's Republic of China.Result The problem of medicine advertisement is very serious, the main problem is lawless advertisement and falsehood advertisement.Conclusion The effective countermeasures should be taken through finding the reasons of advertising problem.
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通讯作者: 陈斌, bchen63@163.com
  • 1. 

    沈阳化工大学材料科学与工程学院 沈阳 110142

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The statistics and analysis of 292 medicine and drug advertisements

  • 1. Institute for Drug and Instrument Control Health Department, GLD of PLA, Beijing 100071, China
  • 2. Bureau of Drug and Medical Instruments of Health Department GLD of PLA, Beijing 100842, China
  • Received Date: 2003-09-25

Abstract: Objective To evaluate the current situation of medicine advertisements and propose some countermeasures.Methods The medicine advertisements from January to April in one newspaper were gathered,grouped and evaluated by the method of social statistics according to the Drug Control Law of the People's Republic of China and Advertisement Law of the People's Republic of China.Result The problem of medicine advertisement is very serious, the main problem is lawless advertisement and falsehood advertisement.Conclusion The effective countermeasures should be taken through finding the reasons of advertising problem.

YANG Zhi-qiang, YANG Yong-qi. The statistics and analysis of 292 medicine and drug advertisements[J]. Journal of Pharmaceutical Practice and Service, 2004, (1): 36-38.
Citation: YANG Zhi-qiang, YANG Yong-qi. The statistics and analysis of 292 medicine and drug advertisements[J]. Journal of Pharmaceutical Practice and Service, 2004, (1): 36-38.
shu

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